What is Landing Page?

In online marketing a “landing page” or “squeeze page” sometimes is known as a “lead capture page” or an “opt in page”. This is a single standalone web page that appears in response to clicking on a search engine optimized search result or maybe an online advertisement or even link in any email. The landing page will usually display the direct sales copy, which is a logical extension of the advertisement, search result or link.

The quality of a capture page will determine how many people will sign into our email news. The ratio between the number of people who have seen our “capture page” and the number of people who select it is called “capture page” conversion. The higher the conversion is, the better it is for us. Usually a landing page converts between 40%-60%, depending on the traffic and capture page design.


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