In this post, we’re going to go over, how to make money with email marketing.
Email marketing is going to be your real asset in your business. All start with email marketing online. Email marketing is basic of any business online.
I keep talking about this email list and some of you may already have understood the power of an email list, but I know that there’s going to be a lot of people going through this training, that have not grasped the concept yet. If you’re coming from a traditional offline World, sense how you take emails and make money with it doesn’t really make sense. But I can tell you, some of the biggest brands online even like retailers; they make a killing with an email list. Email is still hands down the best traffic source. It’s the best money maker online and it’s going to be for all time. It’s going to be the base to make money over and over again. So, I want to go over the mountain top view so that you can understand the concept.
I’m going to walk you through step-by-step and show you, how to set this up, go out there and make a lot of money, regardless what nature you are in. If you’re willing to ride with me, I can help you do it. Okay, let’s talk about how it works.
So, I like to keep things really stupid simple. I don’t like things that are overly techie; I don’t like things that are really super complicated and a lot of times people try to overcomplicate simple processes. Mine is all about breaking things down, so anyone can apply it.
At the surface level, what I do is that I offer a valuable freebie to get people to my email list. They give me their email. Freebie can be something like a cheat sheet or like a few tips that you’re offering about your niche; it can be a video course where you record some videos and make some content videos if you prefer video format. It can be really simple, or it can be more swag. So, to not speak more advanced right, in the beginning, you can keep things really simple.
All I do is to set up a basic email sequence, which is simply a series of emails to promote the product and I’m going to show you what all this looks like, so this makes more sense. I also mix between value and pitches to keep my listing gauge, what a lot of people mistakenly do when they first start out, is to watch a lot of gurus who just like send endless pitches every day to promote a new product every day. The big guys, that are promoting new products every single day like they’re running lots and lots and lots of traffic, so their whole strategy is just to get people on their list and make as much money from those people, until they burn that list out and the people stop buying and they just replaced them and sell more products, but in my opinion, that’s not a business like you want to build, a business where people keep buying, they still love you, they still won’t open your emails, they still want to hear from you and then you can continue to sell to the same people over and over again.
You won’t stop building your email list because that’s an asset, that is kind of like if you owned a Starbucks and you wanted to sell more coffee you would just open up another Starbucks, right? Well the simple online solution is you keep building your email list, as to get more people onto your email list which, will allow you to make more money, month after month after month, but you don’t want to burn those people out, you want to keep them engaged so what you do is you mix back and forth between value and then pictures for products and then you go back into value.
So, email follow-up sequence is the first step we need to create.
Later our subscribers are going to go on a broadcast list. How does it work? If you want to write an email today and would only send it today you can send it, or if you want to write an email today and then schedule it for tomorrow or two or three or four days out you can do that as well.
You can send out broadcast email whenever you want, but a follow-up sequence is automated, so basically you know, if somebody opt-in into your email list like tonight while you’re sleeping, they’re going to automatically get those emails and it’s going to go out regardless if they opted in right now they opted in 5 hours from now they opt-in while you’re asleep…. We set it up once and then everybody that goes opt in there, automatically get those emails, but the broadcast emails you’re going to send out as you create them, you’re going to send them out if you want to send people to. You will send them a broadcast email about your new blog post, or If you want to send people to register them for a webinar, when you get to that point or if you want to send them to a new video you created on your YouTube channel or new social media post. That is where you’ll use broadcast emails, so hopefully, that makes sense.
I’m going to break this down a little bit more and show you some diagrams here. If you’re just starting out, that’s a little bit complicated. You’re probably thinking man I can’t make this, but I want to keep reminding you that when I first started, my mentor took me aside, so the fact looks as much money as you want to make it’s possible.
So, here’s how it works in the overview, we have traffic and when we find these people or traffic on Facebook, YouTube, Instagram, Snapchat or we publish a blog post that people find on Google or we do paid advertising. We’re getting our content or we’re getting our squeeze page offer in front of people.
We try to get them onto our e-mail list, so we send them to either a squeeze page or webinar page to register for the webinar. Now obviously, that’s going to depend on where you’re at in your business, but if you aren’t doing webinars yet and you’re just getting started that’s something that you’ll want to come and do later down the line, once you learn a little bit more advanced marketing if not, you’ll just send them to a blog or squeeze page.
Now once somebody puts their email in exchange to get the freebie, they’re going to go to What’s called a thank you page and that’s basically where you welcome them and you say:
“Hey my name is Nino and here’s what you can expect from me….(here you also tell them little bit about your niche and what will you send him in coming days) I just want to let you know that your email download is on its way to your inbox”
You do not have to do a video, but I highly suggest you do and the reason I say this is because you want to get people used to you. I understand, when you first get started sometimes, it’s a little weird to get out of your comfort zone, but the faster you do, the faster you’re going to make a lot more money. I know this because I also been there.
You can do things simple if you don’t want to do video. You can just set up a basic thank page you letting them that they’re opt-in has been successful and the download is on its way to the inbox.
The basic outline is like 4 to 7 emails and then we make a few offers. What we do with people don’t by? We put them on a broadcast list so that way we can actually send out daily emails or emails every 2 to 3 days, depending on what frequency you want to use and this is where you do things up to you, also depend on a niche you are in. In making online money niche, I suggest to send more frequently, because of a trend (so they don’t forget you in the meantime they receive tons of emails from other marketers), in other niches, you need to send out less frequently… You send them to blog content or you send them to some of your social media post, video or you can send them directly to offer, whether it be an affiliate offer or your own product.
So, this is the basic Email list setup and if you’re just getting started, it may look confusing. It’s really not! Honestly, it’s really simple to set up, we’re going to go through each of these steps and I’m going to teach you at all the stuff. I’m going to show you how to set up each page and show you how to set up the emails. All you got to do is keep your mind open. If you don’t know how to do it, it’s just one step at a time, you take one step and you take the next step and you’ll get there
Here is what it looks like. Little bit deeper perspective because I showed you the other diagram where you could see different pages, so this would be as an example. As I said before, you can send them to different content
This is just a page and it’s what it sounds, we’re trying to squeeze the email out of them. I know, it sounds kind of bad, but basically, the whole point is to get the email marketing right so that we can create one of these. Also, we can create a blog which I suggest that you obviously have both. Why you want both is because different traffic sources are going to allow you to get away with different things. Some traffic sources don’t like you to send people to a lead capture page and some of them really do prefer you send to content.
As we talk before, on thank page, we also invite them to connect with us on social media channels to get our best content. So, besides my email list, I want to get them to follow me on my favorite channels that I post too and that gives me more points of contact because the more times that they can be exposed to you the higher probability they’re going to become a buyer. Once again, I want to let you know really quick. I know some people are going to say, but I can’t build these really fancy Pages. Yes, you can, but you have to keep things really simple. I’m going to give you all these templates I’m going to let you download my funnels and all you got to do is drag and drop and play around with a few things and you can put your own information in there so this stuff is all going to be things that you can do. I use tools that are really simple. I don’t like complicated tools. I try to keep it so that way not only I can do it, but also you can do it.
You can get you 14 days trial here with the best funnel tool out there.
Now we will talk about follow-up email sequence. As I said it’s really simple, this is pretty much the format that I follow all the time and you can change variables out. I just want to let you know that there’s no hundred % way that’s like makes it right. Everybody does different things with this
I’ve honestly made email sequences that are even 20 days out, what I don’t suggest if you just start out. Some marketers like 6 months or 3 months long email sequences. A lot of times people just want to automate everything, so they want to put in a bunch of emails that are like forever. But this isn’t good because you want to be able to monitor how well people are responding to the emails and then tweak them, to make them better. I’m going to show you how to do all this, but we want to ensure, that we hit the right emotional triggers, we want to inspire the customer to take action.
I have a very specific process at how I do that and I’m even going to give you access to some of my emails in my membership sites you can model off things that I do and that’s really going to help you to get a big result.
If you want to get more information’s about my coaching program, I suggest you opt into my list and schedule a free Skype call, where we will talk about your business and find out if you are fit for my coaching.
Next time I will talk how to monetize your list the right way….